Adventure-Crew.com

BY JOE BERKOWITZToday
fastcompany.com

To create Trail View, granola bar makers Nature Valley and McCann Erickson sent a ragtag team of creatives and developers on a 45-day hike to get couch potatoes interested in the real thing and raise awareness of the national parks’ plight.

Photos from Nature Valley

Nearly a century ago, Woodrow Wilson created the National Park Service, galvanizing a widespread movement to preserve the country’s heritage and promote tourism. At the time, President Wilson could only have imagined the technological and organizational tools that would help achieve these goals. And, almost guaranteed, not once did he imagine a huge part of this effort would be brought to us by the makers of mouthwatering granola bars.

Funny how things change.

As it happens, General Mills brand Nature Valley has embarked on an ambitious initiative called Trail View to bring the parks experience to the indoors- and outdoors-oriented alike. “Nature is something you have to get close to in order to be moved by it,” says Scott Baldwin, Senior Marketing Manager at Nature Valley. “It’s easy to just show a picture of nature, but people want to have deeper experiences.” To deliver that deeper experience, the company sent content-gathering teams throughout the Great Smoky Mountains, Yellowstone, and the Grand Canyon this past summer to digitally capture 100 odd miles of each area, and replicate them online. Eventually, users will be able to experience, in real-time, a first-person perspective of hiking these trails, clicking on embedded points of interest along the way for pop-up information and videos. It’s a virtual hiking expedition anyone can take.

Although Nature Valley has long been a supporter of the national parks (it’s practically in the brand name), most recently raising money through its “Preserve the Parks” campaign, the company had been brainstorming ideas for how to do more to actually preserve them. The resulting concept, developed through agency partner McCann-Erickson, is a model for how marketers can make a useful contribution to a cause without over-branding it. In addition to removing the barriers to entry so people can experience these trails remotely, Trail View will spread awareness of the parks at a time when funding is low, and digitally record them for posterity.

Yellowstone

“This initiative lets [Nature Valley] stand for something,” says Leslie Sims, executive creative director at McCann. “They aren’t just pushing granola bars on hikers.”

It was only because of Nature Valley’s long-standing relationship with the National Park Conservation Association that the company was able to garner approval for the project. The parks are famously very protective when it comes to filming on their grounds, but the company approached each park individually and promised to leave zero impact on the environment.

Between March and June of 2011, Nature Valley and McCann-Erickson went to work, putting together a mixed team of talent for a project with many moving parts. The agency would need a content strategy team for web distribution, a design team that would also put together custom 360 degree photography equipment, a hiking team to lead the expedition, and a skilled camera person to shoot it all. The creatives would also have to participate in the fieldwork. Both figuratively and literally, there was a lot of ground to cover.

Editors from Backpacker Magazine agreed to lend their expertise in national park trails and lead the hikes. Content strategy firm In the MO came aboard soon after. The project required a team with best-of-class designers who would also be able to hike, so the agency recruited digital agency Your Majesty. In a meeting with YM co-founder, Jens Karlsson, Catherine Patterson, executive integrated producer at McCann offered this simple plea: “You’re the only ones crazy enough to do this, and you’re the only ones who can do this. Also, you’re going to get to hike your asses off.”

Grand Canyon

Everyone involved had to engage in four to six weeks of training to ensure that nobody would get dehydrated or otherwise crap out during the shoot. Each member of the crew logged 150 miles of mandatory hiking experience, done on their own time.

Because this initiative marks the first application of street view-style camera technology in hikes or on mountains, the cameras required specially designed backpack rigging. “A lot of equipment was involved,” says Mat Bisher, associate creative director at McCann. “There’s a good reason why street view is done in cars.” During a June test run in the Grand Canyon, the panoramic cameras fell apart and started melting during discovery. They were supposed to be heat-resistant up to 120 degrees, but not at sustained exposure to those conditions. After customizing the cameras further, the design team suggested saving the Grand Canyon for the final leg of the hike, where they’d know to anticipate the cameras falling apart eventually, rather than at the beginning of the trip.

The actual filming went off without a hitch, however, barring the occasional alarming grizzly bear scratch mark on trees. From a distance, the assembled masses would have looked like a caravan of settlers. The field crew from Backpacker Magazine (or “bear bait” as Patterson referred to them) headed up the front, setting the pace and keeping the operation environmentally sound. Shortly behind them were the agency creatives, who scouted locations and points of interest. The next wave included the tech team–who kept lenses clean, adjusted settings, and kept the cameras out of contact with each other–as well as master cameraman, Brandon McLane. Finally, trailing behind, was a sweeper team, who made sure nothing was left behind. Although some of the crew only stayed for shorter periods, the hike lasted 45 days total.

The biggest surprise along the way, according to Catherine Patterson, who stayed for the entire hike, was the sparse tourist traffic on the trails. “We anticipated having to avoid filming crowds, and blurring out logos when we did,” she says, “but there was hardly anyone hiking at all some days.” Seeing firsthand the lack of tourism in tough economic times only made the prospect of evangelizing the national parks more attractive to everyone involved.

The first stage of Trail View will debut online in February 2012. It will operate as its own platform, with an exploratory feel. Once utility is up and running, Nature Valley will add layers for user-generated content, social networking and mobility, and perhaps form partnerships with travel sites—encouraging visitors to actually take a trip to visit the parks. Eventually the company hopes to digitally map other locations and build an educational, curated layer to the initiative. “This is not just a piece of entertainment,” says Bisher. “We’re committing to an ongoing proposition.” As this proposition is aligned with the National Park Service’s original goals, Woodrow Wilson would have likely approved.

Saguaro National Park

from kvoa.com

TUCSON – Bioblitz 2011 is just around the corner and the National Park Service says they can’t wait for people of all ages to become one with Mother Nature.

“We’re going to have teams of people go out with scientists or experts and go out to count species,” National Park Service, Natalie Rose said.

Rose said the Saguaro National Park is one of ten parks to be chosen for this 24 hour species count and is a great way to allow everyone to embrace wildlife.

“It’s to remind people that there national parks are here for them. Their public lands are available, its thirty minutes away from home you don’t have to go far from vacation to go out and spend a beautiful day,” Rose said.

Scientist Cecil Schwalbe who researches reptiles and amphibians says this festival is a great way to educate and share his passion for nature with the public.

“From the scientists stand point, it’s an opportunity for us to share our enthusiasm about these creatures with the public and it’s especially gratifying when the kids come up, you get to show them these wonderful snakes and lizards,” Schwalbe said.

For more information on the festival, just visit www.nps.gov/sagu .

Submitted by Kurt Repanshek on September 21, 2011 – 1:36am
National Parks Traveler.com

I wasn’t really sure what to expect from Glacier Bay National Park, outside of glaciers, of course. But it didn’t take long to realize this Alaskan park is a birder’s paradise. From the “poor man’s puffin” to dwindling numbers of Kittlitz’s murrelets, I was rewriting my birding success.

And not in days, but in minutes.

“Did you see all the young Glaucous-winged gull (Larus glaucescens) chicks?,” park Ranger Linda Lieberman asked as we sat on the day-cruise ship Baranof Wind just off South Marble Island. “For those of you who want to see Common Murre (Uria aalge), the light is shining on them over here.”

Not only were there Glacous-winged gulls and Common Murre — an upright standing auk that, with its snow-white chest and belly, resembles a penquin — but also Horned Puffins (Fratercula corniculata), Tufted Puffins (Fratercula cirrhata), Marbled murrelets (Brachyramphus marmoratus), an occasional Kittlitz’s murrelet (Brachyramphus brevirostris), and Black-legged Kittiwakes (Rissa tridactyla).

And it wasn’t even 10 a.m. yet.

Birds teem to Glacier Bay, thanks in no small part to its nutrient-rich waters — and insect-filled skies and seed-bearing forests in summer and early fall — along with its plentiful, and diverse, breeding habitat. Bird habitat in the park ranges from rocky slopes revealed in the not-too-distant past by receding glaciers to coastal rain forest and muskeg landscapes. In slender arms of the park’s waters, such as in Dundas Bay, extreme tidal fluctuations help churn up and reveal meals for many species. And the fact that the Pacific flyway makes a beeline across the park doesn’t hurt the overall species diversity, either.

There are an estimated 240 bird species in the park, and it seems like you see most of them on a day cruise from Bartlett Cove to South Marble Island 15 miles north and on towards Johns Hopkins and Tarr inlets, roughly 50 more miles of water up bay.

The surrounding landscape makes it tought to stay focused on birding. Horizon-stretching isn’t entirely an apt description, as from the deck of a boat the mountains seem to close in overhead, leaving a narrow patch of sky above. These are the sort of mountains you might pull from a Jack London novel or a passage from a James Michener or John McPhee book — rugged and heavily treed, laced in the morning by threads of cloud, and roamed by brown bears, wolves, wolverines and mountain goats. As a result, you want to scan the shorelines not just for birds, but for goats on the cliffs and brown bears fishing for salmon or tumbling rocks to get at the critters that lie beneath.

And no matter where you’re pointing your binoculars, once you hear the sharp report of ice calving from a glacier, you immediately look up to locate the new berg.

While terrestrial birders spend much of their time scanning trees, bushes, and even power lines for birds, in Glacier Bay you’re looking down onto the water’s surface to see what might be bobbing along at least as much as gazing overhead to see what might be wheeling over your boat.

South Marble Island arguably is the high point for day birders thanks to the rich variety of species to be spotted there. We spotted Common Murres and Pelagic Cormorants (Phalacrocorax pelagicus) clinging to the island’s rocky cliffs, tried to freeze-frame puffins zipping by through the air, watched murrelets dive for snacks, and looked up at the Kittiwakes and Mew gulls circling the ship to get a closer look at these odd beings floating on the bay and staring at the island.

The Marbled murrelets were particularly vexing, as they bobbed calmly on the water’s surface right up until the minute I aimed my camera at them. Then I was left with a swirl of water in my viewfinder as the birds had dived down and swam away with their strong wing-strokes.

But South Marble was far from the only place to go birding in Glacier Bay.

In August, bald eagles are readily visible, many with mottled fledglings in nests. During a short hike on Gloomy Knob we peered down into an abandoned nest that an eagle, perhaps confused, had built in the grass instead of in a tree. We could hear the sharp piping of a pair of eaglets in a more traditional nest, and a few moments later mom, or perhaps dad, came winging by on what we assumed was a lunch run.

Kayaking towards Margerie Glacier a little later during a week spent in the park we encountered Arctic Terns (Sterna paradisaea) and inqusitive Common Terns (Sterna hirundo), more Glaucous-winged gulls and Kittikwakes, and Pigeon Guillemots (Cepphus columba).

As the week went on we came upon what we could only figure to be a pair of Northern Harriers (Circus cyaneus) and some Black Oystercatchers (Haematopus bachmani) with their bright red, over-sized beaks seemingly guarding the mouth of Tidal Inlet.

Further on into the inlet we paddled towards hundreds of Black scoters (Melanitta nigra) — also called the “poor man’s puffin” by some for its somewhat colorful beak — in a raft stretching halfway across the inlet. The next day we counted Green-winged Teal (Anas crecca), somewhat small (compared to the Canada version) Brant goose (Branta bernicla), and a Great Blue Heron (Ardea herodias) in Fingers Bay, while exploration of an arm of Dundas Bay the following morning produced more bald eagles.

As our trip was mostly on the water, we didn’t get to wander deep into the forests that rim the bay and climb the mountains cupping its waters. But among the terrestrial birds that flit among those forests are pine siskins, redpoles, magpies, winter wrens, and ubiquitous chickadees. A Steller’s jay raucously announced himself during a short foray we made into the muskeg forest off Dundas Bay.

A week is not enough time to come close to cataloging the park’s birds through your binoculars. There are several varieties of warblers, common Robins, versions of plovers, ptarmigan, grosbeaks, grebes, loons, and phalaropes and that’s just a short list of what we didn’t see.

But a week in Glacier Bay is plenty of time to check off dozens of species on your life list.

Recently there have been a number of deaths reported in the National Parks. Some are animal related and some are falls. How do these things happen? Well, in some cases the person ignored a “Do Not Pass This Barrier” safety sign or a warning to carry bear spray. But, sometimes things happen beyond your control and hopefully these tips will help improve your chances of enjoying your outdoor adventure while getting back home safely.

First and foremost, when you get to the park or wilderness area where you are going, check at any ranger station or visitor center for current safety issues that are pertinent for the areas you will be visiting. The rangers and staff are there to help in any way they can and are very willing to answer any questions you may have. It is also helpful to have checked the park out ahead of time for anything that could be a red flag for whatever activity you wish to pursue. In other words, plan ahead.

Secondly, never backpack or climb alone in the wilderness. Even in “civilized” parks, it is not advised. If something were to happen to one of you, the other one could go for help. Admittedly, this is not always the best option, but if there is no hope of someone seeing a signal or ever finding you accidentally, this is the next best procedure. Maybe if you were trained in wilderness survival, you might make it fine on your own, but remember the guy who got his hand caught in a boulder and ended up cutting it off just to survive and get out of the canyon? He was not a novice, but he had gone alone and not told a soul where he would be over the weekend. Solitude is all well and good, but not if you don’t survive your solo trek or climb.

This brings up my next point. Make sure you tell someone where you are going and when they can expect you back. This will go a long way towards getting someone to rescue you, if you need it, providing you tell a reliable person. The parks do not always have the personnel to follow-up on missing backpackers unless someone says something to them. As far as they are concerned, you could have just forgotten to check back in with them or gone home another way. There was another incident of a man in Alaska that went camping alone and never told anyone. He was two weeks over his wilderness permit expiration before they even started looking for him. No one ever reported him missing. To my knowledge, he was never found. His tent was, but not him.

Next, follow the safety rules for that park or wilderness. Some places, like up in Alaska, you are warned up front that you are on your own and you will need to rescue yourself, but even some places in the lower 48 tell you the same thing. If you are told that an area has a high avalanche risk at the time you are there, don’t head out for that area. And if you just HAVE to go that way because it has the best scenery, ice fishing, ice climbing, or trailheads, then you had better be familiar with strategies to either avoid or face an avalanche. (Use swimming strokes, grab a sturdy tree, best is take a course!) Or if an area is a high fire risk, DO NOT light campfires and be very careful with your camp stove. You get the idea.

Really, just use common sense and know your limitations. If this will be a first for you, then by all means, take along someone who knows what they are doing or has proficiency in the activity. I realize that sometimes we don’t know our own limitations which is another reason to take someone with you. Go easy your first time doing a new activity and you will lessen your risk factor. Obey any warning signs you come across. They are there for a reason!

Make sure you have a good first aid kit and be familiar with what is in it and how to use everything. If you will be in an area where you know there are a lot of venomous snakes, bring a venom extractor. I also like to bring some hydrogen peroxide in a small container as this works great for cleaning out wounds to help prevent infection. It is also great to gargle with half peroxide and half water if you wake up with a sore throat one morning. It almost always works to eliminate the sore throat. Know the signs and symptoms for hypothermia and altitude sickness and also how to avoid and treat them.

Avoid wild animals when you can. Elk are dangerous during the rut season in the autumn. They are extremely aggressive at this time. Bears are generally shy, but those that are acclimated to humans can be aggressive. You will not be able to outrun a bear, so it is better to avoid them and definitely keep your distance. Moose are also potentially dangerous if stirred up, so walk and talk softly around them and let them know you are not a threat. Unlike bears, it is OK to run away from moose, but you might want to put some thing solid, like a tree, between you and them. We have a good Wildlife Precautions page on our website that has more tips about animals.

Lastly, have adequate supplies for your trip. It is better to have your pack just a little too heavy and have adequate food, bandages, clothing for the weather, water purification stuff, rain gear, compass, GPS unit, topographical maps (and know how to read them), signal mirror or whistle,  repair kits, and a length of rope. If you do become lost or injured and you are by yourself and can’t make it back, know that bright signals or objects placed in sequence of three are widely recognized as distress signs.

By Corie Marks

Yosemite Trail, yourcaliforniashow.com

YourCaliforniashow.com

Yosemite National Park, Calif. — Nearly 75 miles of hiking trails and habitat in Yosemite National Park have been restored in the largest ever trail repair project undertaken in the park.

“Our goal was elegant in its simplicity – improve the condition of Yosemite’s most treasured, high-profile trails in order to protect irreplaceable natural resources,” said Mike Tollefson, president of Yosemite Conservancy. “Yosemite’s spectacular trails are a mirror of the democratic notion of the National Park Service’s founding – they exist for all people for all time.”

Repairs were done to 33 miles of the John Muir Trail, from Tuolumne Meadows to Yosemite Valley.  The improvements include new stone walls, rock staircases, drainage structures and habitat restoration.  Repairs were also made to the John Muir Trailhead in Yosemite Valley and to the east and west ends of the Yosemite Valley Loop Trail.  Repairs were made to foot bridges and new signage was added.

Along Tioga Road, improvements were made to trailheads at Tamarack Flat, May Lake, Yosemite Creek/Ten Lakes, Snow Creek and Gaylor Lakes.  Safer parking was added to some of the trailheads, as well as food storage lockers and wilderness education exhibits.

“Yosemite’s trails are pathways to discovery and inspiration. Some of the park’s most important trails were improved to reverse years of degradation to benefit visitors for decades,” said Superintendent Don Neubacher. “The result is better trails, restored habitats and greater education opportunities for visitors.”

The $13.5 million restoration campaign was a collaboration between Yosemite Conservancy and the park, with Conservancy donors contributing $10.5 million.

“Improvements were made to trails for every type of visitor from families with small children to ardent backcountry enthusiasts,” said John Dorman, Yosemite Conservancy board chairman. “These arteries provide access to unimaginable beauty and a life-time of memories.”

Royal Robbins, a climber and a Yosemite Conservancy council member, said, “Yosemite’s landscape harbors an unforgettable grand collection of peaks, domes, high waterfalls and alpine meadows. The best way to see these natural wonders is by trail.”

The completion of the six-year Campaign for Yosemite Trails was celebrated last week with a ceremonial dedication of the East Valley Loop Trail and recognition of the donors and Yosemite trail crews.